Debenhams has launched its new mobile-enabled site, allowing customers to access the website and shop on their mobiles, as and when they need, becoming the first on the high street to offer a complete mobile package across all mobile technologies.
Check out the details here.
Complimenting the existing Debenhams app on the iPhone, Android and Nokia as well as an iPhone app for the Beauty Club loyalty scheme, the new m-site means that Debenhams is now fully mobile – with a mobile offering suitable for every handset available on the market and the first high street retailer to offer a complete range of mobile offerings – combining mobile apps and a designated mobile site.
The mobile site was developed entirely in house, the new m-site offers the full functionality of the website including store locations and opening hours when on the move, customers can also watch Debenhams TV through YouTube as well as become a fan on Facebook through the mobile site.
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